How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 07:31
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Product
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Oldest human DNA ever found tells the story of a lost branch on the human family tree - Earth.com
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Processes
Can you write a short story with a twist ending?
Perception
Price
Place
How much can you sell a 10k subscriber newsletter for?
Good marketing is doing this well.
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
How could Trump, with his deplorable garbage supporters, manage to win an election?